With emerging technology, people are likely to adopt new social media techniques in order to keep up with the trends. In moving with technology, we abandon many practices which still can be useful in our day to day use of social media. The following are old school techniques that are still highly regarded:
Learning the rules, then breaking them
In the social media world, there are less rule adherents and more game changers. Willian Bernback said rules are what artists break; the memorable never emerged from a formula.
This is a bit tricky but is still a possibility. Game changers break the rules. For you to break them, you have to know them first of all. Be creative, question things; do not stop at the usual ways of doing things. Come up with your own ways to make things work for you without using short cuts.
This is how you can break the rules:
- Set a standard. This is a threshold of your estimated engagement rates for a specific period of time.
- You keep an eye on the engagement rates to ride on opportunities so that you can engage in a posting frenzy.
- Monitor your tagged photos. For example if you see someone tagging you a photo that surrounds a particular subject that intrigues you, steal one of the user-generated photos and post them on your timeline. If it works, consider it a sudden power period.
- Your posts will be delivered to your audience by the algorithm out of order. To ace this, reiterate with a point on all your posts within a power period.
- You’ll make mistakes. Expect to. Once you fall, try again and again till you get it right.
Conducting thorough research
Research is part and parcel of every success. From time immemorial, companies have relied on this tool to advance their business and enhance growth of their brands.
Many people on social media are lazy on conducting research about their audiences to fully understand their needs and adjust accordingly.
Research ranges from your audience, their needs; content needs, how your posts are performing to tracking shares, comments and even links. Https://sharedcount.com can significantly aid in tracking the performance of your content.
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals,” said David Ogilvy , the founder of Ogilvy & Mather.
Doing your research of your users will give you massive amounts of social media data. The process is call data mining. This data helps you to improve customer service, sentiment analysis, social media strategy ROI, instant feedback and identifying target groups.
Avoiding sleazy bait-and-switch tactics
Simply put, this is avoiding exaggerating your content as many people are skeptical when they have to trust brands. The trick, therefore, is to avoid superlatives or platitudes that can easily arouse doubt.
Secondly, never lie. If millennials detect lies in your posts, they‘re 43 percent more likely as compared to other generations to bring you down on social media.
Engaging the audience in a conversation
It still remains one of the most effective strategies to use on social media. Your content is a direct conversation with your audience.
It should be engaging, relevant and highly useful for your audience. Posing queries to your audience is one way to engage your followers as well as increase visibility of your campaign.
It is always recommended that you evaluate your engagement efforts in order to adjust correctly. Evaluation opens to what you are doing right and what you are doing wrong.
Getting right to the heart of things
Do not save your punches for later, go straight to the point. Command your commercial attention right from the first word. People on social media are impatient. Beating about the bush will only steal audience engagement from you.
Make your first words attractive and engaging so that the user is easily hooked and develops the urge to know more. If they decide to leave halfway, they should leave knowing what your point was.
Use the right imagery
A large part of our brains processes visuals. This allows us to process images incredibly fast. Images are the perfect communication tools in the current world where people have less than seven seconds span of attention.
Images are important because they attract attention speedily. Social media is usually crowded, using images grabs attention effortlessly. Different images sustain interest.
This is to say you ought to use a variety of images. Images also aid message retention if images are consistent they build identity.
The above techniques are not much different from what you already know. They have been used for years and they’re still being used presently. To optimize your social media experience, use them accordingly.