Website development is an ever-changing domain and thus new trends keep coming up every other day. Web developers have been working round the clock to enhance the user experience. May it be in terms of the advanced use of the latest technologies or development of new techniques for better optimization, web development has been on a roll.
Just to keep you updated about the newest developments, below is the list of top 8 latest website development principles that are bound to increase hits/conversion rates. Check out the list of these latest web development trends which are going to make a mark in 2018-
1. Using Single Page Applications
Single Page Applications or SPA for short are web applications that dynamically load within the same HTML page as per the user interaction. Facebook, Gmail and Google Maps are some of the most famous examples of SPA.
These web applications do not reload on the client side without any lag or waiting time. SPA websites display all the content on a single page and provide a great user experience. Single page websites work on the basic principle of “More reading”. This feature won’t only permit a better user experience scenario for readers but also aids in optimizing a website for better.
2. Online Chat Support
This is certainly going to prove its impact this year. Adding live chat functionality give users a very personal experience and is sure to increase the conversion rates. An exceptional case study is where the website Intuit increased its conversion rate by a staggering 211% just by adding live chat for their users.
It gives the website a more personalized touch rather than just viewing something on the internet and engaging better with customers.
Considering introducing live chat is sure to make a lot of difference because many customers may find mailing the customer care a cumbersome job.
3. Real-Time Website Applications
Real-time web application deals with spontaneous data transfer between users and servers. Users can view information that has been published immediately rather than to have to refresh manually.
This principle works on the concept of keeping the channel open all the times. This enables the user to request updated information. It is delivered without requesting. A cool concept, isn’t it!
Some of the real-time web tools and technologies are Flink, Storm, Kinesis among many others.
4. Deploying Accelerated Mobile Pages or AMP
We are turning mobile. Google search is now mobile first. And that is enough to explain the importance of optimizing sites at mobile. AMP is basically an open source web publishing tech which has been designed for performance improvement of advertisements and web content. It is headed by Google in competition to instant articles on Facebook.
After being announced in 2015, as per a study by Adobe, AMP is fast growing with 7% of all web pages having AMP by Feb 2017. Overall, AMP provides a great user experience but sure is complicated to implement.
5. Browser Extension
Browser extensions are used to boost the performance of a website and are trending for all the right reasons. Their main use is to enhance the user interface, protection and blocking unwanted advertisements.
Chrome is one of the most widely used browsers in the world and it has many extensions like Suspender, Pocket, and others. While it is already very popular, it is expected to gain more momentum this year.
6. Data Resilient Websites
Data is way more important than we give it credit for. One of the trends to follow in the upcoming years is that of data resiliency. It gives any website the ability to bounce back from any sort of crash, thus preventing all user data along with other sensitive information. The best way to prevent any problems is to have a great firewall along with backup resources.
It depends upon the backup servers how quickly the website can bounce back. So having some great equipment makes an instant recovery. The target is to have smooth support. The key is to have multiple servers so even if one fails, all the essential functioning gets transferred to the other.
7. Virtual Reality Integration in Websites
Virtual Reality of VR is one of the hottest trends in web development these days and set to become even more widespread. The most widespread application for VR is gaming developing as one of the most talked about trends is known as v-commerce. VR is sure to turn any great website into an even more immersive experience.
There are many VR content supporting websites. Some of them are UploadVR, Futurism.com, Haptic.al.
8. Animated User Interface
User interface forms an important KPI when it comes to acing user experience. Animated user interface is step for the same. It makes any website look better that ends up getting more hits. Readers look for energetic and touching content instead of too much of unwanted information. If well implemented, Animated UI is sure to increase the conversion rate for any website.
Species in Pieces is an example where simple animated user interface changes the complete look of a website. Being informative and interesting at the same time.